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What Is PPC Advertising and Why Do You Need It?

by John
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"ppc advertising"Pay per click advertising is one of the best ways to promote your blog and get instant traffic. A well planned PPC campaign can bring you thousands of new readers and help you grow your blog. This form of advertising is beneficial for both small and large businesses. From bloggers and small business owners to large enterprises, everyone can benefit from pay per click advertising.

How Does Pay Per Click Advertising Work?

Millions of bloggers are using PPC to gain exposure online and build loyal readership. Those who promote products and services on their blogs can generate more income by using this advertising model. With pay per click, you advertise within the sponsored listings of a search engine or a partner site. Your ads will show up on the first page on Google, Yahoo, Bing and other search engines or websites. This will result in greater exposure for your blog. Compared to SEO, pay per click provides instant results.

The first thing you should do is to choose relevant keywords for your PPC campaign. Once you complete this step, create your ads and set the bid amount for specific targeted keyword phrases. Every time someone clicks on your ad, you will pay the bid amount that you originally set. Marketers can use analytics software to measure their results. It’s recommended to test different ads to see which one gets the best click through rate.

The Benefits of PPC Advertising

With pay per click advertising, you will only reach people interested in your products. Your ads will appear to customers who need or want your services. Bloggers can use this advertising model to get their message across, gain loyal readers, and attract subscribers.

Statistics show that the top three paid ad spots get over 41 percent of clicks. More than 73 percent of businesses are using Google Adwords to promote their brand. Over 48 percent of them claimed they used this form of advertising as a major part of their marketing campaign. Another study indicates that 95 percent of marketers consider paid text ads extremely important.

These numbers show that PPC advertising is on the rise. For optimal results, it’s recommended to use both SEO and pay per click. Search engine optimization takes more time to produce results, but works on long term. PPC advertising generates immediate results. Depending on your time and budget, you can use one or both of these methods to market your blog.

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