5 Tips to Optimize Your WordPress Blog

by John
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optimize your wordpress blogLooking to get more traffic and links to your WordPress blog? Then it’s time to optimize your content for the search engines! Once your blog is up and running, you can add certain plugins and make a few changes to attract search engine love. Simple tricks, such as increasing the page load speed, creating a XML sitemap, and adding shortcodes, can boost your rankings and bring you more pageviews.

Apply these five tips to optimize your WordPress blog:

Monitor Your Plugins

As soon as you install your favorite WordPress theme, remove unnecessary plugins. Before adding new ones, ask yourself: “Do I really need this app?” Not all plugins are created equal. Some can slow down your website and affect user experience. Others will make your site faster and enhance its functionality. Stick to the basics and avoid using too many plugins.

Optimize Your Database

Your WordPress files, including your posts, comments, settings, and pictures, are stored in a database. Good database performance is essential to SEO. If your database is loaded with hundreds of files, it may affect page load speed and website performance. Thus, it’s important to clean up and optimize your database regularly.

Compress Images

Compressing images on your blog will improve its loading time and performance. Bloggers can use WP Smush IT and other plugins to reduce image file sizes and optimize JPEG compression. Every picture you add on a page will be run through these programs automatically.

Use a Content Delivery Network (CDN)

A content delivery network enables users to deliver images, text and other files from different locations worldwide. It’s basically a collection of cache servers that deliver content based on the geographic locations of the user. A CDN helps improve loading speed and offers increased performance, security, and reliability. Most web hosts will give you access to a CDN for free. Some of the most popular content delivery networks include Max CDN, Amazon S3, and Free CDN.

Create an XML Sitemap

Every website and blog needs a sitemap. This element plays a key role in SEO. Sitemaps keep your content organized and inform search engines about any changes on your blog. There are many free plugins, such as Google XML Sitemaps, that can generate a sitemap which will help crawlers index your blog more efficiently. All you have to do is to install the plugin and make a few settings. Sitemaps are extremely important for new blogs as well as for websites with dynamic content or multiple pages that are not well linked to each other.

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