Top 5 Common Blogging Mistakes to Avoid
Running a successful blog is more difficult than it seems. Not only you have to post unique content a few times, but also promote your work online and connect with your audience. Keyword research, social media marketing, call-to-actions, and SEO are vital to your success. Many bloggers overlook these aspects and make costly mistakes that hurt their reputation.
Here are top five common blogging mistakes to avoid:
Not Having a Plan
Blogging is a business and requires careful planning. If you want to make money online and reach your target audience, you need a plan. Set up a blogging schedule, choose a proper posting frequency, and do some brainstorming to generate ideas for your posts. Not having a plan is one of the worst blogging mistakes you can make.
Forgetting Keyword Research
Keyword research plays a major role in search optimization. If your blog is not optimized for the search engines, you won’t get traffic. Every time you write a new post, search for relevant keywords. Use the Google Keyword Planner to find low competition keywords and key phrases in your niche. Include these search terms in your content.
Not Having a Niche
Many bloggers fail to get traffic and links simply because they don’t have a niche. This mistake is quite common among those who are new to blogging. Newbies often try to be everything to everybody. Some write about fashion, health insurance, comedy shows, and SEO on one blog. If you want targeted traffic and sales, choose your niche and stick to it.
Focusing on Quantity Instead of Quality
If you wish to build a popular blog, you need to post fresh content regularly. However, this doesn’t mean that you should focus on quantity instead of quality. A good, in-depth post takes hours to research and write. This is the kind of content that keeps readers engaged and adds value to your blog. It’s better to publish great content once every few days than writing five or six low quality posts daily.
Blogging is an excellent way to earn money online. Once you set up your blog, you can sell advertising space, promote affiliate products, and even publish your own eBooks. However, this doesn’t mean that your blog should be filled with ads and promotional offers. The point of the blog should be to entertain and inform readers. A website or blog that is overly-promotional will annoy readers and hurt your credibility.