Tips for Local Search Engine Optimization
Local search engine optimization is vital to any small business. Whether you have a brick-and-mortar store or an ecommerce site, online advertising is a must. When done the right way, local SEO can boost visibility for your business in search results. This translates into more customers and sales. Not only you’ll gain popularity online, but also reach your target audience and build your own community.
Here are a few simple tips for local search engine optimization:
Complete Local Places Pages
Start by listing your business on Yahoo Local, Google + Places, Yelp, and Bing Places. Local business directories show at the top of the search engine results, making it easier for customers to find your contact information. Millions of people are using these websites to find products and services in their area. Thus, it’s important to set up your local business profile. Include relevant keywords, upload videos and pictures, write a compelling description, and optimize your listing for the search engines. For example, if you have a real estate agency in Austin, Texas, use keywords such as “real estate Austin,” “Austin real estate,” “real estate agency Austin,” and “buy/sell properties in Austin.”
Set up a Website
Your website or blog is your most valuable online asset. A professional looking website can help you reach new customers, build trust, and give people a reason to choose your brand. Write interesting content about your industry, share useful tips and how-to videos, and provide information about your services. Make sure your website is optimized for local searches. Include city names in your content, titles, headings, meta tags, and domain name.
Create a Facebook Fan Page
A Facebook fan page can dramatically increase your exposure online and help you connect with your prospects. Localized results for specific search queries may include your social profiles, so it’s essential to have your own Facebook page. Creating one is free. Provide as much information about your business as possible, share engaging content, and answer customers’ questions. Social media marketing is one of the most effective and convenient forms of advertising.
Ask for Reviews
Customer reviews play a key role in local SEO. As a business owner, you should encourage your clients to leave reviews on Yelp, Bing, Yahoo, and social networks. Add a few lines on your invoices and website pages saying: “Feel free to review our products on Bing/Google/Yahoo Local” or “We’d love it if you gave our business a review on (website name).” Negative reviews are good too because they can help you identify product flaws and keep your customers happy.