Should You Write Your Own Content or Outsource It?
Do you have a website or a blog, but lack the time needed to write fresh content? Millions of new blogs are launched every day. Only a few stand the test of time. Most bloggers get excited at first, post 10 or 20 articles, and give up a few weeks later. Some are too busy to publish content regularly, while others get bored and move on to a new project. To prevent this from happening, you can hire someone else to write content for your blog.
When Should You Consider Outsourcing?
Outsourcing content creation is a common practice among marketers. If you’re too busy to write your own posts or have a popular blog with high traffic, it’s worth paying for this service. However, this isn’t the best option for personal blogs, new blogs, and portfolio websites. Those who run personal blogs should focus on building their audience and making a name for themselves. If you’ve just launched your site, create a bond with your readers and share your expertise. Write about the things you’re passionate about. As your blog grows, you can hire writers and accept guest posts.
More than 60 percent of companies and 40 percent of marketers outsource content creation. Some write their own blog posts, but outsource the content needed for article directories, newsletters, and social networks. This marketing strategy can be costly, but it’s worth the price. It allows you to focus on your blog without wasting precious time writing content for others.
Pros and Cons of Outsourcing Content Creation
Outsourcing content creation is a good way to save time and money. However, it may not work for every blog out there. If you want to share your knowledge and have a unique perspective, write content yourself. People read your blog to find out what you have to say and ask for your opinion. You’re speaking from a position of authority and have your own writing style. This is something that you can’t outsource. However, you can delegate other to create content related to your niche for web 2.0 sites, social media sites, and directories.
Business blogs can benefit the most from outsourcing content creation. If you’re a real estate agent or have a brick-and-mortar store, consider hiring a team of writers. You can also write authority posts on your blog, but hire someone else to create search engine friendly content. This allows you to share your skills and knowledge without compromising SEO.