Is Article Marketing Still Worthwhile?
Article marketing has been around for years. Bloggers and Internet marketers are still using this SEO technique to get traffic and gain exposure online. Some claim that article marketing is dead. Others say that it still works for those who create quality content. Given the major slaps dealt out to the major content mills, it wouldn’t be wrong to assume that this strategy is completely useless. At a closer look, you’ll see that content marketing yields fantastic results for many businesses. So, what’s the secret to a successful campaign?
Does Content Marketing Still Work or Not?
Most content mills and article directories are now dead. The vast majority of them were loaded with poor quality content. Many articles were less than 500 words long. Some were stuffed with keywords, while others were written by authors with little or no experience in their fields. Spun content with bad phrasing and poor grammar was quite common. It’s no wonder why Google “slapped” these sites.
Let’s go back to article marketing. This SEO technique still works. The key is to write unique content that provides value to your readers. You also need to submit your posts to high Page Rank directories and well established sites that Google trusts. Do not spin your content! This is one of the biggest mistakes you can do. Only submit to relevant websites and blogs that are related to your niche. Create engaging headlines for your posts, and try to come up with something new.
Don’t be afraid that your writing skills are not the best. You can always hire a copywriter or buy ready-made articles in your niche. If you’re really passionate about your job or hobbies, you should be able to write about them. You don’t have to be a stellar writer to create web content. Just make sure you do proper research and offer interesting tips that can help people.
What Are the Benefits?
When used properly, content marketing can take your online business to a whole new level. Not only it will bring you tons of traffic and links, but also boost your popularity online and increase brand awareness. This SEO strategy is completely free and cam drive laser targeted traffic to your site or blog.
Article marketing has tremendous benefits, ranging from increased exposure to quality backlinks and free advertising. This is a great way to build credibility and establish yourself as an industry leader. Whether you want more exposure or immediate sales, content marketing can help you reach your goals.