How to Build Your Online Presence and Promote Your Brand
Having a blog without a web presence is useless. If you want loyal readership and traffic, it’s essential to build your online presence. This involves sharing content on social networks, commenting on other blogs, answering readers’ questions, and connecting with your fans. The more active you are, the more people will visit your blog and buy your products.
Building a solid online presence takes time and commitment. It’s not something that can be done overnight. It all starts with your website or blog. Follow these tips to establish your presence online and gain loyal fans:
Create a Blog
The first thing you should do is to set up a blog. If you’re on a tight budget, use a free platform like WordPress or Blogger. For best results, choose a premium WordPress theme. Define your niche, pick a domain name, and add your favorite plugins. Make sure you have at least five or six articles posted on your blog before launching it. Upload new content a few times a week. Reply to comments, add social media buttons, and invite readers to share your posts.
Make It Mobile
Most Internet users read blogs and buy products directly from their cell phones. It’s crucial to optimize your content for mobile devices. All you need to do is to choose a responsive design or replace your old theme with a new one that is optimized for tablets and smartphones. Your readers should have a great experience on your blog, no matter which device they use.
Share Content Online
Posting content on your blog is not enough for building a solid online presence. You also need to share fresh articles, photos, and videos on social networks. Try Facebook, Pinterest, and Twitter for the start. Make a list of blogs related to your niche and offer to write guest posts. Distribute your content to article directories, forums, and well-established sites.
Publish an eBook
If you’re knowledgeable on a certain subject, write and publish your own eBook. It’s not necessary to write a novel – a 30-page eBook is enough. This simple strategy will help you build trust and credibility. It’s a good way to make a name for yourself and showcase your skills. You can sell the book, give it away for free, or use it as an incentive for your subscribers. Don’t forget to spread the news about your work on social media sites, press release sites, and forums.