Common Social Media Myths You Should Ignore
With so much information available, many business owners and Internet marketers are confused about social media. The challenge is in knowing what to believe and what to ignore. For example, should you follow everyone on Twitter? How often should you post on Facebook for optimal exposure? Is it better to ignore negative feedback on social networks? There are many other questions begging to be answered. Let’s see the most common social media myths you should ignore:
My Customers Do Not Use Social Networks
Many companies claim that their products are designed for seniors and that social media won’t work. Statistics show that over 32 percent of seniors and 52 percent of boomers are using social networks. Compared to teenagers and other market segments, seniors are more likely to engage and interact with brands online. If you want to grow your business, stop making assumptions. Seniors love social media.
Businesses Should Join Every Social Network
From Facebook and Twitter to LinkedIn, Delicious, StumbleUpon, and Digg, there are thousands of social media and social bookmarking sites available. However, this doesn’t mean that you should join all of them. For the start, sign up on the most popular networks and track your results. Keep testing new social media sites every week or month. Stop using those that produce little or no results. To reap the benefits of social media, you need to use those networks that work best for your business.
Let’s say you have a fashion store. Pinterest could help you get more sales and attract new clients. You can use this platform to share photos and spread the word about your products. In your case, Pinterest will yield better results than LinkedIn.
Social Media Is a Waste of Time
Most customers buy products and services based on what they’ve heard from family, friends, colleagues, and acquaintances. Worth of mouth is one of the most powerful marketing tools. Where do you think people spend most of their time today? Research indicates that about 97 percent of buyers search for local businesses online. They use Facebook, Twitter, forums, blogs and other platforms to stay informed and connect with their favorite brands. More than 72 percent of U.S. adults are active on at least one social network.
These numbers show that social media marketing can add tremendous value to your business. It takes time to build your online presence, but the results are amazing. Social media has made it possible for small businesses to reach a global audience and market themselves on a budget.