4 Risk-Free Link Building Strategies in 2014
Most marketers are confused when it comes to building links after the latest Google updates. What works and what doesn’t work in 2014? Is guest blogging a safe bet? Should you submit your site to web directories? Link building in 2014 is all about building your brand and making connections. Now, the focus is on social media. In order to build quality links, you must write link-worthy content that people are eager to share.
Here are four risk-free link building strategies in 2014:
Even though there’s a lot of controversy surrounding guest blogging, this is one of the few link building techniques that still work. Posting quality content on popular websites and blogs in your niche is a great way to build traffic and links. It can also help you increase brand awareness, boost your online exposure, and reach a wider audience. As long as you’re not guest blogging for links only, you’ll benefit from using this strategy.
Posting valuable content on your site or blog is by far the best way to build links. Write engaging, unique articles that provide value to your readers. Create content with your audience in mind. If you publish great posts, people will share your work on social networks and other online platforms. Other bloggers will link back to your site, cite you as a source, and even contact you for business opportunities. Quality content will increase your site’s traffic and visibility while helping you build a natural link profile.
Many webmasters use social bookmarking for getting their links indexed. However, this is also a good way to pass link juice to your web pages. All you have to do is to submit links to the most popular social bookmarking sites, including Digg, StumbleUpon, Delicious, Newsvine, Reddit, Slashdot, MetaFilter, and Folkd. There are various online tools that can automatically submit your links to hundreds of social bookmarking sites within minutes. The key is to share quality content.
This link building technique has gained a lot of popularity in the past few years. Small businesses and popular brands alike organize contests to attract new clients, increase traffic, and build organic links. In general, participants are required to link out to sponsors, “like” their Facebook pages, or add a widget on their sites and blogs. By organizing online contests, you’ll reach a larger audience and gain exposure for your brand. The prize can consist of eBooks, coupons, free guides, and even hard goods.